The Electrical
Academy
- Who: The Electrical Academy
- When: 2020
- Mission: Website, Social Media Management, Video Production
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- User Interface
- Media Promotion
- SEO & Marketing
- User Experience
- Digital Branding
- Creative Design
The Electrical Academy had grown substantially over recent years from being a one classroom operation to having their own building with multiple classrooms, workshops and testing centers but their marketing strategy had not given an insight in to the people, the quality of education that they offer and the academy itself. We wanted to bring an insight in to the academy, showing prospective students, accreditation partners and government agencies their passion for providing a first class learning environment but also their commitment to improving the safety and education within the electrical sector in the United Kingdom.
SOCIAL MEDIA MANAGEMENT, WEBSITE, VIDEO PRODUCTION
The first step was the website in order to bring it up to date and to develop a full online ecommerce booking system where prospective students could book courses for themselves and companies could book for their team members.
Part of the design and structure around this was to make the customer journey as easy and simple as possible. The team at the Academy needed to have access to update new course availability as well as to be able to increase or decrease course intake sizes which became massively important during the pandemic.
Part of the design and structure around this was to make the customer journey as easy and simple as possible. The team at the Academy needed to have access to update new course availability as well as to be able to increase or decrease course intake sizes which became massively important during the pandemic.
The social media strategy that was in place originally with the Academy was repetitive and spam like only promoting graphic course advert styled posts. We discussed a strategy about bringing more of an insight in to the people whom study at the Academy, their experiences and their successes since studying there. We also wanted to portray life on campus showing that studying at the Academy is not just a classroom experience but a hands on learning environment with their top notch state of the art facilities.
WELCOME TO THE ELECTRICAL ACADEMY
- Vision Film
- Social Media Content
- Website Content
To compliment this ongoing “insight in to the academy” campaign we wanted to produce a short punchy vision film on who The Electrical Academy were, where they have come from and where they are going. The success of this video has been instrumental in giving students considering studying within the electrical industry an insight in to the campus as well as electrical firms looking to place their apprentices an insight in to the training and ethos that The Electrical Academy provide.