Connecting and engaging with your customers.
You’ve got the sale great no need to continue to engage with your customer, right? Wrong! It’s an amateur mistake to think that once you have made the sale there is no longer a need to connect or engage with your audience. Social media offers the chance to continue to keep these lines of communication between your business and your customer open. Reducing your churn rate by engaging with your customers is a great way to generate repeat business. Whilst old fashioned word of mouth is still a valuable resource, social media also affords what we like to call “The Digital Word of Mouth”. Using your social media platforms to engage with your customers who love your product or service is a great way for them to be able to digitally interact with your business, leaving positive reviews, commenting on posts and a result becoming a beacon or ambassador for your company. We encourage as many businesses as possible to check in via your social channels with a customer after they have received a product or a service, see if everything has met their requirements and if they would be happy to leave a review on your business. It is important to remember when a customer engages with your business via social platforms their comments are visible by their network of friends broadening your reach. And with each social media user having an average of 634 social ties it easy to see how your engagement with your customers can help get your business in front of a lot of people fast.
Boost Your SEO.
SEO, Search Engine Optimization what on earth does this all mean. If you’re anything like me when you hear this term you probably assume that this was some nerdy abbreviation invented by someone who still lives at home with their parents and spends most of their time in the basement playing dungeons and dragons. Well, you probably not wrong. But, SEO is key asset to getting your paged ranked with Google to ensure that your customers can find you as easily as possible.
75% percent of people when making a search on Google will not go past the first page of search results delivered. If your page is not ranking on key search terms you are less likely to drive traffic towards your website and alert customers to your offerings.
Now SEO is a complicated beast and we will be doing another full blog soon on SEO soon.
Google ranks your page based on numerous factors, back links (ie links from other reliable websites) your bounce rate (how long people spend on your website – ie if they jump on and jump off quickly Google begins to assume your page is not informative or relevant enough to the search terms) domain age (how long your website has been running for) mobile friendly (how mobile friendly your site is) and how secure it is. These are only a few of the factors but some of the key points.
How does social media play its part in this. By creating engaging content with a link to a specific page on your website and just enough content to tempt the user to learn more your are creating what we like to call “an invitation to treat”. Waiting for a customer to go to Google and type in a search term means that you are increasing your risk of competition. But by proactively engaging with potential customers and saying “Hey we have this great product or service, click here to find out more” you are doing multiple things . First you are reducing your risk of competition by proactively getting in front of your customer before they are aware they need the product and commencing their own search. Two you are driving more traffic towards your website and this traffic is of people who are obviously interested in your product or service otherwise they would not of clicked your link, meaning that Google starts to think “Hey this website has a lower bounce rate, there is an increasing amount of traffic coming to this page and the consumer is spending a longer period of time on here therefore the information must be relevant”
As previously stated SEO is a complicated beast and we will delve in to this in a later blog, but these are just some of the small ways in which your social channels can help your SEO.
Generate new leads.
Generating leads, it’s what every business need to do. With a new generation of consumers whom have grown up with social media present throughout their lives they are more willing to engage in businesses and services via social media platforms. With some of the older generations there is still some hesitancy towards engaging in businesses through these platforms, although studies have shown that this hesitancy is dropping in percentage year on year.
Since social media has been part of our world since 1997 there is a whole new generation of people who have lived their entire lives with this as a normal part of their lives. They will engage with a business, check out if they identify with the company and their offerings and if the customer journey is easy enough take up their service or offerings.
In summing up we will basically repeat how we started the conversation, social media is here to stay. It’s part of our world now and avoiding it can be hazardous to the ongoing success of your business and allow new competitors the opportunity to reach and audience you are not engaging with.
Tune in to next months Blog where we will run through the Recognized 5 Social Media Platforms, their function and how each of them has different benefits for different businesses.